ARE YOU CONTENT
WITH YOUR CONTENT?
I’ve made some cool stuff over the years.
Hit me up if it speaks to you.
JOE AIMONETTI IS A SENIOR CREATIVE & STRATEGIST FOR AGENCIES & BRANDS
PEPSI: SUPER BOWL
Joel McHale is buff (and he knows it). He also knows that saying “yes” to a Pepsi is more than ok. This is a high stakes, one-take, socially native piece of ad creative that got served to over 55M people in three days during the Super Bowl. As a Creative Director at ViacomCBS, I pitched, wrote, and creative directed this series — one set of assets starring the aforementioned Joel McHale and the other with comedian Jay Pharoah.
#morethanok
These spots came together in about three weeks, from getting the original brief, to pitching concepts to the Pepsi team, securing talent, solidifying our plan, and locking in scripts, shooting locations, art, etc. We won two Telly Awards for Social Excellence. Have a deadline you need an idea for with little-to-no-time? Let’s chat >
OOFOS: ACTIVE RECOVERY
Highlighting how athletes at the top of their games use OOFOS for Active Recovery, I concepted and directed these spots that aired nationally.
SAINTS QUARTERBACK DEREK CARR
CHAMPION ALYCIA BAUMGARDNER
BRUINS GOALIE JEREMY SWAYMAN
WALMART: SUPERHERO MOM
Walmart saw the value in authentic and surprising storytelling when I pitched the idea that moms are truly superheroes and Walmart’s new Grocery Pickup service was their secret weapon to keep their families moving. These spots ran on social media channels, outperforming their TV creative that featured high value IP.